Top 3 Things Buyers Notice in the First 30 Seconds of a Showing

Top 3 Things Buyers Notice in the First 30 Seconds of a Showing

  • Emily Corning
  • 09/23/25

You’ve probably heard the saying, “you never get a second chance to make a first impression.” Nowhere is that more true than when selling your home. Buyers typically decide how they feel about a property within the first 30 seconds of walking in the door — long before they’ve seen the kitchen or toured the backyard.

Those first impressions can set the tone for the rest of the showing, which is why small details matter. Here are the top three things buyers notice right away — and what you can do to make sure your home shines.


1. Curb Appeal

Before buyers even step inside, they’re already forming opinions. The driveway, landscaping, paint, and front door all send a message about how the home has been cared for.

  • The Good: A freshly swept porch, trimmed hedges, a pop of color from seasonal flowers, and a welcoming entry mat make buyers feel at ease.

  • The Not-So-Good: Overgrown grass, chipped paint, or a cluttered porch (think shoes, packages, toys) can make buyers wonder what else has been neglected.

Pro Tip: Even small touches, like a wreath on the door or updated house numbers, can create a big impact.


2. Smell + Cleanliness

The moment buyers step through the front door, they take a deep breath — and that breath can make or break the mood. A home that feels fresh and clean instantly reassures buyers, while strong or unpleasant odors are difficult to ignore.

  • The Good: A neutral, clean scent — fresh laundry, lightly scented candles, or simply crisp air from open windows — feels welcoming.

  • The Not-So-Good: Lingering pet smells, cigarette smoke, or strong food aromas (hello, fish tacos from last night) can overwhelm buyers and distract from your home’s best features.

Pro Tip: Don’t overdo it with artificial fragrances — buyers might think you’re covering something up. A professional deep clean before listing is always worth it.


3. Light + Space

Once buyers start looking around, they immediately tune into how bright, open, and spacious the home feels. Natural light creates warmth and makes rooms feel larger, while dark, cluttered spaces can feel closed off and uninviting.

  • The Good: Open blinds, pulled-back curtains, and well-placed lamps make a space feel airy. Minimal clutter allows buyers to focus on the home rather than the “stuff.”

  • The Not-So-Good: Heavy drapes, burned-out lightbulbs, or furniture crowding a room can make the home feel smaller and darker than it really is.

Pro Tip: Do a “light check” before showings — turn on lamps, replace bulbs, and keep window coverings pulled back.


The Bottom Line: Buyers don’t just notice what they see — they notice how a home makes them feel. The curb appeal, cleanliness, and light all play into those first 30 seconds that can set the stage for the rest of the showing.

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